Mumbai, October 21st, 2026: Strokes by Namrata Mehta, a homegrown consumer lifestyle brand founded by artist, architect and entrepreneur Namrata Mehta, has raised ₹3.3 crore from investor Shriyam Bhagnani to strengthen its business operations and accelerate its next phase of growth. An actor who has played the lead role in Sumo Didi, set to release on ZEE5 on 23rd October, Shriyam brings a keen interest in distinctive Indian consumer brands and their growth potential. Founded in 2020, Strokes began as a small home-based venture and has since evolved into a lifestyle brand specialising in bags and accessories, including handbags, totes, work bags and slings.
The brand has established a presence across multiple channels, including its direct-to-consumer (D2C) website, online marketplaces and offline retail outlets. Built around a cruelty-free philosophy, Strokes combines everyday functionality with a purpose-led approach to business. The brand also contributes a part of its website sales towards the feeding and medical care of stray animals, an initiative inspired by Namrata’s rescued cat, Chino.
Commenting on the investment, Namrata Mehta, Founder and CEO, Strokes by Namrata Mehta, said, “At Strokes, we believe fashion should never come at the cost of compassion. This investment is an important milestone for us as we look to strengthen our business and expand our reach. As we enter our next phase of growth, we remain committed to building a brand that reflects our values while continuing to create products that resonate with our consumers.”
With this investment, Strokes aims to build on its existing foundation and further develop its position in India's evolving consumer lifestyle market, while staying true to the principles of cruelty-free fashion and responsible giving that have shaped the brand since its inception. *Commenting on the investment, Deepak Bhagnani, Angel Investor and Founder, Deepak Bhagnani Family Office, said,* “Strokes presents an interesting opportunity in the growing Indian consumer market. We believe the brand has the potential to scale its distinctive product offering and strengthen its market presence, and look forward to supporting its growth journey.”
Shriyam Bhagnani, Actor and Investor shared, “What stood out to me about Strokes by Namrata Mehta was its distinct identity, focus on bags and accessories and Namrata’s passion for building a brand with a clear vision. I was particularly drawn to the thought behind its cruelty-free philosophy and commitment to animal welfare, which adds a meaningful dimension to the brand. I believe there is significant potential for Indian consumer brands that combine distinctive products, a strong founder vision and a deeper connection with their customers. Strokes brings these elements together, and I’m excited to support Namrata as she takes the brand into its next phase of growth.”
With this investment, Strokes by Namrata Mehta aims to strengthen its market presence, expand its product portfolio and build on its positioning as a purpose-driven Indian consumer lifestyle brand.
About Strokes by Namrata Mehta
Founded in 2020 by Namrata Mehta, Strokes is a homegrown consumer lifestyle brand offering a range of bags and accessories, including handbags, totes, work bags and slings. The brand operates across D2C, online marketplace and offline retail channels and follows a cruelty-free philosophy. It also contributes a part of its website sales towards the feeding and medical care of stray animals.
About Deepak Bhagnani Family Office
Deepak Bhagnani is an experienced public markets investor with over 30 years of experience managing investments exceeding US$100 million. He is now focused on backing promising startups from Seed to Series A, with investments ranging from ₹1 crore to ₹10 crore. His investment philosophy centres on strong leadership, clear product-market fit, and growth-oriented teams. Beyond providing capital, he takes a hands-on approach, offering strategic guidance and mentorship to help businesses scale and unlock their potential.
